Crafte strives to create a valuable mobile e-learning platform for Generation Z. The goal is to redirect their excess social media use and increase productivity by picking up new hobbies.

ROLE

UX/UI Lead

DURATION

13 Weeks

PROJECT

Mobile Site

USER AUDIENCE

Defining

Generation Z

Born between 1997 and 2012, Gen Z represents about 32% of the global population. This generation's media habits reflect a clear shift toward digital experiences and interactive content. Gen Z is considered to be the most diverse in history and is always up to date on the latest trends.

Gen Z faces new challenges compared to previous generations.

94% of Gen Z own a smartphone, and they are more likely to use their phones than older generations.

Over 55% of Gen Z have a diagnosed mental health condition, such as depression, anxiety, etc.

Nearly all Gen Z are battling burnout symptoms, experiencing more stress and being drained than previous generations.

PROBLEM

Gen Z’s lack of interest and short attention spans make it difficult to learn new skills.

Below showcases Crafte's branding and visual identity. The icon and wordmark should reflect the brand's values expressing its creativity and positive energy.

Here are the final high-fidelity product screens. The user interface are inspired by recent Gen-Z graphic design trends.

MISSING OPPORTUNITY

To capture the interests of Gen Z, we must provide solutions to make learning fun and interesting.

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