OVERVIEW

Many online recipes are text-heavy and challenging to follow, while some users struggle to keep up with cooking videos. The Cooked App seeks to offer an intuitive experience that caters to cooks of all skill levels, making the process easier and more accessible.

"Good food is like music you can taste, color you can smell. There is excellence all around you. You only need to be aware to stop and savor it."

"Anyone can cook!"

- Chef Auguste Gusteau from the movie, Ratatouille

USER INTERVIEWS

The results of the interviews indicated a split between hobbyist homecooks and those who find cooking a hassle. 

DISCOVERY

Current users find new recipes and discover short food content and long-form videos through multiple avenues.

Below showcases the wordmark and logo for the app Cooked. The typeface is Geological. The brand utilizes primary colors black and white, with a set of bolder saturated colors for accent cases. The example below showcases the brand identity.

Cooked's visual icon and logo is a simplified shape inspired from fire. The fire shape is symbolic of the fuel and constant motif throughout Cooked's branding.

THINKING AHEAD

With so many cooking apps available, how can we differentiate ourselves from the existing products in the market?

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