GoGreen – Lucy Zhang

ROLE

UX/UI Lead

DURATION

13 Weeks

PROJECT

Mobile Site

GoGreen aims to help nonprofit organizations in the green space increase efficiency and keep track of relevant data to meet their goals.

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"THE GREATEST THREAT TO OUR PLANET IS THE BELIEF THAT SOMEONE ELSE WILL SAVE IT."

-- ROBERT SWAN

PROBLEM STATEMENT

Nonprofit organizations rely on effective data management to achieve their goals. I am interested in exploring strategies to streamline the process of updating and tracking this information more efficiently.

Key Insights

All in One

There is difficulty keeping track of documents and information regarding volunteers, contacts, reports, events, and donations. Updating all data and making information accessible in one place is important.

Data Visualization

Without organized data, organizations may struggle to convert information into visual formats for status reports on a weekly, monthly, quarterly, or annual basis. Meeting annual goals becomes difficult without access to real-time and relevant data.

Event Tracking

There is difficulty keeping track of documents and information regarding volunteers, contacts, reports, events, and donations. Updating all data and making information accessible in one place is important.

Below showcases Crafte's branding and visual identity. The icon and wordmark should reflect the brand's values expressing its creativity and positive energy.

Here are the final high-fidelity product screens. The user interface are inspired by recent Gen-Z graphic design trends.

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BRAND IN ACTION

Visual identity shown through the Logo + Wordmark Intro Sample Animation, and the Product Sample Animation.

MISSING OPPORTUNITY

Discover more about GoGreen and the product developed to support nonprofits in achieving their goals.

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